13/08/2008 - The Bottom line

Appointed as Sri Lanka’s Tourism Ambassador - Alston Koch says privileged to sing his new song




Photo - (Alston Koch receiving his appointment as Tourism Ambassador from Minister Moragoda. Also in the picture are K.A.D George Michael, Secretary, Minister of Tourism, Renton de Alwis, Chairman, Sri Lanka Tourism Promotion Bureau and Dileep Mudadeniya, Managing Director, Sri Lanka Tourism Promotion Bureau.)


The well-known musician Alston Koch was appointed as an Ambassador for Tourism by Tourism Minister Milinda Moragoda last week in Colombo.

With three Gold Records and 18 International Releases including musical videos and the now famous Murali Song, Alston Koch migrated to Australia in 1969, having had a vibrant musical career in Sri Lanka for over a decade before that. He is also a recipient of three ARIA (Australian Record Industry Award) awards.

The only Sri Lankan born musician to have an international hit overseas, Alston was in Sri Lanka to perform at the immensely successful ‘Hikkaduwa Fest ’08’ and at the ‘SAARC Heads of State Summit Media Event’ hosted by Sri Lanka Tourism. He enthralled South Asian Media and Sri Lankan audiences with the Murali Song with a backdrop of cricket and his other hit songs ‘Disco Lady, Try Again and Twenty Miles.’

A keen environmentalist, Alston has ventured to compose and present a special song for Sri Lanka Tourism’s Earth Lung Project, establishing her efforts at mitigating climate change. The song titled ‘A Land Like No Other’ was first launched at the SAARC media dinner show, held at the Trans Asia hotel, Colombo, last week.

It is significant that a representative of the Sri Lankan community in Australia has been recognised for his contribution to the motherland, by Sri Lanka’s Minister of Tourism.

“I am humbled, privileged and honoured by this appointment and I will do everything I can, to take the message of the beauty, warmth and the rich Sri Lankan heritage to the world” said Alston Koch on receiving the recognition.

The special earth lung song which was recorded earlier in Australia will now be produced as a high definition DVD with Sri Lankan visuals as the backdrop for international release.